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Welcome


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Welcome


Back to the Nature

a fresh brand with unique caps and t-shirts designs

born in Annecy - High Savoy

open to the World

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Caps collection


High quality & unique design.

Classic or Special editions.

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Caps collection


High quality & unique design.

Classic or Special editions.

Classic trucker caps

Don't miss it out ! The BTTN Classic trucker cap is the one hat you will wear again and again. With its white front, and the mesh and visor that come in a wide range of fresh and cool colors, the Classic model is the ultimate Back to the Nature product. The model offers a classic mesh, flat visor, and adjustable plastic strap. To wear anytime !

 


Full Black Edition

We are pleased to present you our new special edition, a full black caps collection that come in three different logo colors: blue sky, white and pink. Perfect fit, confortable to wear, this model also offers a classic mesh, flat visor, and adjustable plastic strap. 

 

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T-Shirts collection


Eco-friendly & fresh colors.

For Men, Women and Kids.

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T-Shirts collection


Eco-friendly & fresh colors.

For Men, Women and Kids.

T-shirts collection

Made from organic cotton, with fresh colors and high quality, check the Back to the Nature T-Shirts collection ! Classic models, or with custom color combinations, Back to the Nature offers you infinite possibilities to create your own T-Shirt ! Available for Men, Women and Kids.

 

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News


Check our blog.

News, videos, and more.

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News


Check our blog.

News, videos, and more.

 
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Who we are


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Who we are


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About BTTN

The Back to the Nature brand is born in 2011 between lakes and mountains, in the French city of Annecy. Our logo design can have different meanings depending on each person, but for us it means roots, open-mind, fun and friends. Since then, we tried to spread out the BTTN values through products and projects, mixing our inspirations and know-how.

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Our place

There’s a reason we’re living in Annecy. We love it here. It’s a city that is between a lake and mountains, offering wide opportunities to have fun. Wakesurfing and hiking during summer, snowboarding and skiing during winter. This place of course inspires us.

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Our inspirations

We do what we really like. We get inspired by travels, movies, music and people, and of course the place we come from. We don't have one but many inspirations and ideas. We like to mix all them to create new designs, organize new events and start new projects.

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Our standards

It takes some time to have a Back to the Nature product. The logo design is transfered on each product manually in our workshop. The BTTN logo is cut, cleaned, placed and heated. We are very careful that the finished product is perfect. Unique, but perfect.